How Apple and Others Control Leaks

John Martellaro presents an eye-opening story of how Apple uses the media as it sees fit to disseminate information about a product it is launching. Reasons to do so include changing the behavior of a partner, seeing if a price point will work, panic a competitor and/or fill seats at Apple events.

Interestingly I wrote just a few days ago that I would happily pay $999 for an Apple tablet – have I just unwittingly confirmed Apple picked a good price to put on the launch of this product?

One wonders how many other companies are using similar tactics for similar reasons.

    Leave Your Comment


    Share via
    Copy link
    Powered by Social Snap