iPhone Adoption and Women

Women love iPhones but not as many as I thought. The iPhone seems the natural phone for women as it is stylish, powerful and easy to use. I would have guessed that more than 50% of iPhone users are women but it seems the number is closer to 33% which is up from 25% last October.

Another interesting stat gleaned from an article on the matter is that 71% of women choose the family’s wireless plans.

Analysts think the trend towards iPhone purchases by women will increase and I would expect this percentage to get to 55% – 70%. It will be interesting to see how this percentage changes as we get past the early adopter phase.

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