iPhone 3G S: Its the Apps Stupid

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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iPhone 3G S: Its the Apps Stupid

There is so much fanfare about the Apple iPhone 3G S so I went to the Orange store here in Nice, France to check the lines. It was slow and steady with people coming in and asking about the phone during the 30 minutes or so I surveyed the store. The phone itself is certainly faster than the standard 3G model with an upgraded graphics chip, processor and as a bonus, the procesore runs about 50% faster than the old one and there is more system RAM.

Having used the new iPhone OS 3.0 for about a week I can tell you it is much better than the old version allowing email push as well as landscape typing in email. I have noticed that the browser does not seem as fast as the previous OS and it takes longer to resolve email addresses when sending messages.

Other issues that need resolving include multitasking -- you still can't listen to music from the new Sirius XM app and respond to email for example. I also wonder why there is no spell check in email, why you can't set email priority, return receipt, etc. And what about storing files locally from email attachments?

I could go on but it seems that the device has such a cult following it doesn't need all the bells and whistels at once. Over time it will will improve and keep the competition on its toes. From where I stand the app store is still the biggest differentiator and RIM, Nokia, Microsoft, Palm and the rest need successful app stores to compete effectively with Apple. After all, you just can't compete with Apple if they are raking in money hand over fist from the devices and the apps. Just as the PC market showed us in decades past, its the Apps stupid.


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