iPhone Google Traffic Surge

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
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iPhone Google Traffic Surge

Back in the late nineties the CEO of Nokia made an interesting prediction at an industry show in his keynote address. The prognostication was that soon more people would surf the internet on their mobile devices than on PCs. Unfortunately I did a search for the exact details of this quote but came up empty. We are just going to have to use my memory as a guide for this blog post.

Partially fueled by this and other predictions, many companies focused on getting their sites to be mobile ready by embracing WAP which was the mobile web browsing standard at the time.

While WAP did allow browsing, the small screens at the time and the non-graphical websites which WAP allowed meant that mobile browsing was a huge disappointment for many.

But it may seem that the comments while not true were merely early as according to The New York Times, Google and other search engines are reporting soaring web searches from the iPhone. In fact, this past Christmas, the iPhone generated more traffic to Google than any other mobile device. This is an amazing statistic as Apple's iPhone only accounts for 2% of smartphone purchases.

So it seems like the the desire to browse from mobile devices is there and it is just a matter of time before mobile device makers develop enough devices to allow us to browse the web well. Any way you look at it, there is a lot of potential here.


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