Google's rumored ploy to get the service providers to pony up extra dollars for the 700 MHz auction seems to be more fact than fiction. I was just reading an article on TMCnet from Susan Campbell that outlines how Google ensured there was open access to the frequencies and that service providers had to start bidding against one another to drive up the price.
Is this behavior evil -- and subsequently in opposition to Google's corporate mantra; don't be evil, or is this just business as usual in corporate America?
Is this behavior evil -- and subsequently in opposition to Google's corporate mantra; don't be evil, or is this just business as usual in corporate America?
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![12420506412[1].jpg](http://blog.tmcnet.com/blog/rich-tehrani/assets_c/2009/06/12420506412[1]-thumb-autox70-6495.jpg)
Hi,
I don't think that being evil is the intention of Google here.
I rather think that Google is starting to get some tougher ideas and strategies working in order to start their efforts in engaging the mobile market.
Great points, but it does seem a bit duplicitous to say you want spectrum when you really don't seem to want it. Still, you are right in that the end result is to more firmly establish the company in the mobile market.
You may find my blog post interesting where I estimate that Google's manipulation of the auction fleeced the American taxpayer of about $7 billion. http://www.precursorblog.com/node/701