This is a critical time for resellers and agents as the economy is slow and this puts margin pressure on virtually everyone. Moreover access to credit is more challenging today than ever. This puts VARs and integrators in a precarious position as they look to finance deals they have sold.
Every cloud has a silver lining as they say and the precious metal lining resellers need to be intimately familiar with is IP communications as this market is still vibrant with opportunity. Yes, companies are still investing in technology and VoIP and video systems are doing well as they save money and increase productivity.
Video solutions such as telepresence – and even “personal” models in the sub-$10k range are enjoying growth as they save companies travel costs.
For over a decade I have worked with thought leaders in the communications market to educate the channel on how to make money in communications. In the nineties the opportunity was CTI but today it is IP communications. I cannot oversell how much money is being made by resellers in the open-source telephony markets, IP video and SIP trunking. There is a historic opportunity in tech and telecom and it is being quickly discovered by many. The best way to stay ahead of the curve is to come to my Making Money in IP Communications session at ITEXPO in Los Angeles, California in two weeks, Wednesday, September 2, 9:30-11:00 AM.
Be there or miss out 🙂 .