Increase Marketing Spend in a Recession

Rich Tehrani : Communications and Technology Blog -
Rich Tehrani
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Increase Marketing Spend in a Recession

I just couldn't help but sharing this article about how companies who increase their marketing spend in a recession come out of it doing better than when they went into it. I am not advocating that there is a recession mind you but even in a slow down, the companies who remain consistent in their messaging do better than others who wait for phones to ring by themselves.

What are your thoughts?

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