Initial Thoughts on Microsoft Unified Communications Event

October 16, 2007
Having Bill Gates initiate any new product launch is obviously good for your product. The energy so far in the room is amazing and the excitement about communications is absolutely incredible. It is quite amazing that communications has become a super strategic product officering at Microsoft.
 
The executive team at Microsoft thinks Unified communications will do to live communications what email did to asynchronous communications in the nineties.
 
It is tough to disagree.
 
Perhaps the most memorable moment about the event so far other than the dry ice smoke and blaring guitar at the start of the day is the fact the audience actually clapped when they saw how a conference call can be initiated with a simple mouse click.
 
If you are wondering if the market will resonate with UC you should have been in this room to see applause erupting spontaneously from a mouse click initiated conference call. This is something I have never seen before and I have been at this for quite some time as you know.
So far I'd have to say this event is a lot more than smoke and mirrors.wink


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