Of course other AT&T products deserve the benefit of individual promotion as well. It seems funny that a company with such a strong brand focuses so much energy on reinforcing that brand. We are likely at mindshare saturation though. But if I am wrong and brand building is so effective then why the CallVantage price drop?
AT&T CallVantage Lowers Price
Of course other AT&T products deserve the benefit of individual promotion as well. It seems funny that a company with such a strong brand focuses so much energy on reinforcing that brand. We are likely at mindshare saturation though. But if I am wrong and brand building is so effective then why the CallVantage price drop?
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AT&T CallVantage Lowers Price TrackBack URL : http://blog.tmcnet.com/mt/mt-tb.cgi/26418
I am pretty impressed that BT publicly says they don’t want to be the cheapest service but the service with premium features. If you recall I mentioned I was disappointed to see AT&T CallVantage lowering their prices recently.... Read More
I received this e-mail today regarding my recent CallVantage article where I was confused about why AT&T would lower their CallVantage prices.---FYI, I was listening to a con-call being given by a senior IT exec at AT&T .... he basically... Read More
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I would have to agree that the AT&T brand is one of the most powerful in corporate america. I also would have to say they should have used that brand muscle to promote the CallVantage service. Who knows, they may have been the best thing since Vonage....if not better. In closing I think their focus is more on the business side of communications because they are losing local and long distance to smaller competitors.
Zo
Agreed -- too bad for them -- callvantage would have been the ideal way to keep the customers from defecting. It still is if they decide to pay attention to this division.
Does Call Vantage give SIP info so I could plug into Asterisk ?