Perhaps most importantly, Oracle will use this purchase to unify analytics, the ACD and CRM. As Oracle owns so much CRM market share this is a natural extension for them as they can now sell hosted call center solutions through all their channels (Siebel, JD Edwards, etc) as an integrated solution. There will be greater efficiencies afforded between those companies purchasing the Telephony@Work solution instead of a competitor as the integration will be greater across Oracle’s product lines.
Oracle’s customers will now be able to better optimize business processes though integrated software solutions allowing corporations to share data more effectively.
Financial details were not disclosed in the press release but sources tell me a significant amount of money changed hands.
This was a good move for Oracle. Very smart. It may cause more mergers to take place between other companies in the market. I am sure other CRM executives are having emergency meetings this morning.