Avicii Makes CES Splash

As a huge fan of both telecom and electronic dance music or EDM the news that one of the EDM legends, DJ Avicii has teamed with Ericsson on a crowdsourced project which takes bassline, effects, melody, rhythms and vocals from you the public and turns it into a song. Ericsson will support this Avicii x You initiative using its experience in the cloud and of course wireless. For Avicii, this deal raises his profile further to a more “techie” crowd and probably pays pretty well. For Ericsson, they get to be associated with hip and new music and can leverage this proof of concept into other areas. They call this sort of initiative part of the new Networked Society we live in.


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