For a good look into what Cisco is trying to do with the new Flip line of video recording devices it announced it will acquire today, check out this great article written by TMC’s Michael Dinan who recently interviewed Charles Carmel, Cisco’s vice president of corporate business development. The company’s Linksys division will be “headquarters” for this product line and there is already talk about how the best of current Linksys products can be combined with the best of Flip. Like I surmised earlier today, adding telephony to these popular devices may give the iPhone and other mobile devices a real run for their money.
One other quick thought – so many companies are trying to eke out a living in social networking but massive traffic levels have equated to paltry ad revenues so far.
Who would have expected the hardware company supporting all these video addicts to be the actual money-maker? Although counter-intuitive, Apple more or less gave away songs to increase the sales of profitable music players. Funny how history repeats itself.
Personally I am looking forward to seeing if the integration of this new consumer electronics company changes Cisco’s marketing for the better — meaning more use of celebrities in the company’s telepresence and other ads.