Allowing you to utilize a virtual credit card, the new Dunkin Donuts app available on iOS and Android allows you to send “gifts” electronically through text and Facebook for example. The app also functions as a nutritional guide and allows you to find the closest store.
While there has been much chatter about the Starbucks relationship with Square, Nigel Travis, Dunkin’s CEO thinks that there will be a mix of payment options and he sees a future where voice integration plays a role in future apps.
Dunkin outsourced its app development to Digitas among others and Travis touted the company’s ad budget – likely referencing the fact that this app will be getting some serious publicity in the future. The company expects to order 600 new stores globally in Korea, the west coast of the US, Latin America and “Even Europe,” he says.
Although the popular east coast US coffee chain is late to the mobile app game, studies have shown that coffee shops whether they are Starbucks or Dunkin have loyal customers – who more than likely haven’t switched loyalties because of the ability to order online via mobile device.
The upshot of the news is that it’s more convenient to get your morning java fix regardless of the store you frequent and that mobile devices continue to boost productivity beyond the workplace.