TV: Mobile Killer App

TV is so addictive that this report about it being a mobile killer app is probably dead right. Between sports, 24 and Apprentice Season 11, we won’t be watching less TV any time soon. Mobile TV makes infinite sense and the question is who will benefit from the growth of the market. ABI Research has a new report on this market and here are some of the things it covers:

  • What is the general outlook for TV in the cellphone for the next five years?
  • What were the key enablers that allowed TV to come into the handset?
  • Why do we need to move from analog to digital TV?
  • What are some of the current industry objections to cellular TV, and is there any validity to these objections?
  • What kinds of content will we see in the mobile handset?
  • What are operators’ attitudes to mobile TV — what are their business models and strategy?
  • What are the differences between network streaming and broadcast methods of transferring TV content?
  • What are the differences between DVB-H, MediaFLO, T-DMB, and ISDB-T?
  • What ICs and components are required to enable TV in the handset?
  • What are the form-factor, power consumption, and price of the RF tuner and the baseband?
  • What software is required to enable mobile TV?
  • What penetration rates and TAMs do we expect for mobile TV in handsets for the next five years?

  • Michael Graves
    April 28, 2005 at 3:48 pm

    Rich,
    TV via cell phone is absolutely not a killer app. Phones calls via cell phone is a killer app. Cameras in cell phones was not a killer app, but only became widespread when a huge percentage of new phone had cameras. Average people don’t really want this stuff, its being foist upon us by people desperate to find some new killer app.
    Wifi/CDMA/GSM converged cell phones could be a huge. I’d pay $600 for a great cell phone that acted as an extension on my SIP PBX. Whereas I didn’t see any value in the TREO at >$500.
    Snapstream started out offering their PC PVR software as a means to watch TV & movies on PDAs. Look how far that went. Essentially nowhere.
    Listening to ebooks and mp3s on a cell phone will have traction. TV much less so.
    Michael

  • Bangbus
    September 29, 2005 at 5:14 pm

    Wifi/CDMA/GSM converged cell phones could be a huge. I’d pay $600 for a great cell phone that acted as an extension on my SIP PBX. Whereas I didn’t see any value in the TREO at>$500.

  • Rob Densby
    December 24, 2005 at 12:49 pm

    TV on the phone alone is not the killer app. But a magazine which provides text and picture as well as video which can be viewed online or off-line is.
    Have a look at http://www.mobizines.com. You can now get lots of magazines on your phone delivered to you at minimal effort.
    It will make you forget the stress of WAP forever.

  • Rob Densby
    March 8, 2006 at 3:38 am

    There are now 17 magazines available and the latest is a great Technology News magazine called Pocket-Lint.
    Just found Mobizines downloads on getjar. You can get the Series 60 and Java versions there.
    http://www.getjar.com/products/3838/Mobizines

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