Google’s rumored ploy to get the service providers to pony up extra dollars for the 700 MHz auction seems to be more fact than fiction. I was just reading an article on TMCnet from Susan Campbell that outlines how Google ensured there was open access to the frequencies and that service providers had to start bidding against one another to drive up the price.

Is this behavior evil — and subsequently in opposition to Google’s corporate mantra; don’t be evil, or is this just business as usual in corporate America?