Google Buying Plaxo?

Another day, another Google purchase rumor. This time it is Plaxo, the company that stores online business contact details. This company recently launched something called Pulse which allows you to decide if someone is a business or personal contact.

I can tell you from personal experience that I absolutely despise the frequent e-mails I get from the company asking me to connect with people. It isn’t that I don’t want to connect, it is just that getting dozens of e-mails I don’t ask for in a week can get annoying.

Especially since there are just so many social networking sites popping up each week.

Hey Plaxo… How about sending these to me every few weeks instead?

But I digress. According to Wired, Google is the buyer and $200 million is the price.

I think this acquisition makes sense for Google as the name Plaxo sounds a lot like bebo which Google was rumored to be buying just yesterday. 😉

One thing that adds value to Plaxo is the fact that the company has begun to leverage its technology to allow service providers to improve the quality of their directories. As you may remember, at CES the company announced in conjunction with Comcast that they will be powering the address book for Comcast. This address book information transcends the service and syncs with the DECT phone provided by Comcast.

There is an opportunity for the company to replicate this success with other cable companies and even AT&T, Verizon and others.

Now it seems Google may be the proud owners of this site and well on their way to organizing the world’s business cards. 😉

  • the false reporting police
    February 7, 2008 at 10:21 pm

    Now can you honestly sit there and tell us you get a dozen email a week from plaxo?
    Do you even get one?
    now I know plaxo used to that. Like 2 years ago. but since then they have changed their policy. You will only get emails if and when people you know send you invites. and then you get it once and only once. just like EVERY OTHER social network out there.
    care to rescind or rephrase your statement? or do you want to leave it out there? Just wondering.

  • Rich Tehrani
    February 8, 2008 at 10:09 am

    Yes, I am leaving it out there. The most recent intrusion is from the Pulse service. I am getting bombarded.
    Now I have not averaged my e-mails over the weeks via Excel but I get a few a day which leads to the dozen total each week.
    And yes, the e-mails come from individuals.
    By the way, “false reporting police?” Are you wearing a uniform right now?

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