Another day, another Google purchase rumor. This time it is Plaxo, the company that stores online business contact details. This company recently launched something called Pulse which allows you to decide if someone is a business or personal contact.
I can tell you from personal experience that I absolutely despise the frequent e-mails I get from the company asking me to connect with people. It isn’t that I don’t want to connect, it is just that getting dozens of e-mails I don’t ask for in a week can get annoying.
Especially since there are just so many social networking sites popping up each week.
Hey Plaxo… How about sending these to me every few weeks instead?
But I digress. According to Wired, Google is the buyer and $200 million is the price.
I think this acquisition makes sense for Google as the name Plaxo sounds a lot like bebo which Google was rumored to be buying just yesterday. 😉
One thing that adds value to Plaxo is the fact that the company has begun to leverage its technology to allow service providers to improve the quality of their directories. As you may remember, at CES the company announced in conjunction with Comcast that they will be powering the address book for Comcast. This address book information transcends the service and syncs with the DECT phone provided by Comcast.
There is an opportunity for the company to replicate this success with other cable companies and even AT&T, Verizon and others.
Now it seems Google may be the proud owners of this site and well on their way to organizing the world’s business cards. 😉