Recent news in the IP communications space has centered on SunRocket replacements from companies like Nuvio and OneSuite. At least in the case of OneSuite, I haven’t even heard of them and their PR/marketing is nonexistent… At least to me. I think switching from SunRocket to OneSuite may be a mistake as I have never heard of the company till now. They do have an ISO 9001:2000 certification but this means little to me as it doesn’t apply to VoIP quality or financial stability. What about the PR, articles, branding and marketing?
Perhaps I am just having a personal backlash towards SunRocket but it is apparent if a company spends little of its time branding, they could be in trouble. Especially if they are consumer facing. This is exactly what happened to SunRocket in fact. Sure it is more complicated than that but when your outward presence goes dark, eventually so do your lights. There is also the fact the market leader, Vonage decided to pursue a business model which is devoid of profit. A model which keeps pushing cheaper and cheaper phone calls.
While the SunRocket demise may be good for Vonage from a competitive standpoint it is less than stellar from an investment point of view. Vonage priced their service too low and now they are paying the price. Furthermore they focused primarily on cost instead of service or features.
Getting back to OneSuite, I do like the company’s MessageOne service but at $1/month for fax and voicemail to e-mail one wonders how they make money. Wouldn’t it be better to charge $9.95/month and just have a few month special at this low price? I don’t know this company’s financials but again, I am leery after what we witnessed with SunRocket.
Speaking of free calls, one company doing a great job of connecting businesses via Skype is VoSKY and they have recently announced they interoperate with ShoreTel. In case anyone is interested, both VoSky and ShoreTel deserve an A for their marketing and branding. This is not ever a sure sign of success but it helps.
Heading to the SMB space, SIP PBX player Zultys has just announced they have a new VP of Sales and Marketing and a new price list.