Key Takeaways:

• AvePoint has added new capabilities to its Elements Platform, designed to help managed service providers (MSPs) scale security operations and reduce administrative overhead.
• The updates include marketplace license management, user behavior analytics, and tools for license and storage optimization across multi-tenant environments.
• These enhancements aim to support MSPs as they shift from resellers to full-service providers delivering value-added security and compliance services.

2024 Cybersecurity Excellence award winner AvePoint has announced the latest evolution of its Elements Platform, rolling out a new set of features aimed at helping MSPs enhance security offerings, simplify IT management, and deliver optimization services across large, distributed environments.

The release builds on a series of 2025 investments in AvePoint’s partner strategy, including the acquisition of Ydentic and earlier expansions of the Elements Platform. This new update adds practical tools that directly address pain points reported by MSPs—ranging from license management inefficiencies to the complexity of security data retention.

According to Scott Sacket, Senior Vice President of Partner Strategy at AvePoint:

“In today’s market, MSPs must balance robust security measures with resource optimization and operational efficiency. These new features demonstrate the evolution of AvePoint Elements to empower MSPs to navigate challenges with confidence and create sustainable competitive advantage in today’s rapidly changing business landscape.”

What’s New

• Marketplace Integration: The platform now connects directly to major distributors, allowing partners to purchase, track, and manage licenses from within the Elements dashboard. This removes the need to navigate multiple vendor portals and helps prevent billing errors or missed renewals.
• Risk User Insight: A new behavioral monitoring capability scans user activity across network, endpoint, configuration, and identity access layers. With customizable rules, MSPs can proactively detect patterns of suspicious activity, helping clients reduce their exposure to insider threats and compliance failures.
• License Optimization: This feature identifies inactive or blocked users across client tenants and automates license reassignment, giving MSPs a tool to reduce waste and provide clients with cost-saving recommendations.
• Storage Optimization: MSPs managing large volumes of security data can now automate archiving tasks for multiple clients at once. With compliance-aligned retention rules and self-service restoration for end users, the update helps reduce the workload on technical teams while meeting regulatory standards.

“These new features align perfectly with our mission for the Elements Platform: streamlining IT management, enhancing data security, and providing optimization services at scale,” said Coby Liang, Head of EMEA at AvePoint. “By helping our partners identify areas to offer value-added services, we’re supporting them in their transition from traditional reselling to comprehensive managed services, ultimately improving their margins and strengthening their client relationships.”

Built for MSP Growth

As SMBs continue facing rising cybersecurity threats—alongside new compliance pressures introduced by AI, data privacy laws, and remote work infrastructure—MSPs are being asked to deliver more comprehensive, value-driven solutions. Nearly a third of SMBs have already experienced a cyberattack, and 81% believe AI adoption is increasing the need for stronger security controls.

AvePoint’s latest Elements Platform update directly addresses these challenges by equipping partners with automation, insight, and cross-tenant visibility. The features help reduce manual work, surface new opportunities for optimization, and deliver actionable intelligence that MSPs can translate into services and upsells.

What’s Next

This release is part of AvePoint’s broader channel strategy for 2025 and beyond. By embedding intelligent automation into its platform, the company is aligning itself with the MSPs that want to standardize their vendor stack, scale efficiently, and shift toward security-first managed services.

Did someone say MSPs?? If you liked this post, you’ll love MSP Expo, part of the ITEXPO #TECHSUPERSHOW, Feb 10-12, 2026 Fort Lauderdale, Florida.

Aside from his role as CEO of TMC and chairman of ITEXPO #TECHSUPERSHOW Feb 10-12, 2026, Rich Tehrani is CEO of RT Advisors and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). He handles capital/debt raises as well as M&A. RT Advisors is not owned by Four Points.

The above is not an endorsement or recommendation to buy/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.

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