In the fast-evolving landscape of network security and management, Adaptiv Networks stands out by offering solutions specifically designed to meet the unique needs of small and medium enterprises (SMEs). As Bernard Breton, CEO of Adaptiv Networks (below, right), highlighted in a recent live interview, the company’s commitment to innovation and simplicity has driven its success and positioned it as a key player in the SD-WAN and SASE markets.

Continued Investment and Development

Adaptiv Networks has invested over four and a half years in the development of its new-generation product. This extensive period of research and development culminated in the release of Version 8.0 of their SD-WAN platform at the ITEXPO in February 2024, held in Fort Lauderdale, FL. This version represents a significant advancement over previous iterations, particularly in terms of security and ease of use for smaller companies. As Breton noted, “This new generation platform is built on the premise of bringing simplicity to our small and medium enterprise customers while enabling a secure environment.”

The introduction of Zero Trust Network Access (ZTNA) architecture has been a game-changer for Adaptiv Networks, shifting the focus from purely networking solutions to a more comprehensive security-oriented approach. This strategic shift reflects the growing importance of robust security measures, especially for SMEs that often lack the resources to manage complex security infrastructures. “We are not just talking about SD-WAN anymore,” Breton explained. “Our new platform brings the right level of security for SMEs in a package that is better designed for MSPs.”

A Platform Designed for MSPs

Managed Service Providers (MSPs) are central to Adaptiv Networks’ business model, and the company’s platform is tailored to meet their needs. The platform allows MSPs to handle provisioning and self-management with ease, offering tools that are straightforward and efficient. This focus on simplicity extends to end customers as well, providing them with visibility into their network performance and security logs, if desired. “Not all customers want to look at bandwidth and application usage graphs, but for those who do, our platform offers that capability,” said Breton.

The platform’s maturity, means that it has reached a level of refinement that makes it more reliable and user-friendly. This is particularly important for MSPs who need a solution that minimizes complexity while maximizing functionality. The ability to self-provision and manage the entire service lifecycle is a key differentiator that has attracted a growing number of partners to to the company.

Expanding Global Reach

While Adaptiv Networks is primarily focused on the U.S. market, the company has also been expanding its partner network globally. New partners have been onboarded across Asia, Europe, the Middle East, and Latin America, although the U.S. remains the primary focus. This international expansion is a testament to the adaptability and scalability of Adaptiv’s solutions. Breton emphasized, “We have onboarded a large number of new partners, particularly in the U.S., but also in key markets abroad.”

Addressing Market Changes and Competition

The acquisition of VMware and its subsequent strategy shifts have created opportunities for the Canadian company. Breton revealed that they are phasing out VMware from its data centers due to prohibitive costs and has observed a trend of partners moving away from VMware’s VeloCloud solution. “Some partners can no longer sell VeloCloud, which has led them to seek alternatives, opening doors for us,” Breton explained.

Moreover, Adaptiv Networks is positioning itself as a cost-effective alternative to competitors like Cato Networks. While acknowledging that Cato has a strong market position, Breton pointed out that Adaptiv offers a compelling solution for customers who need robust security and connectivity without the higher costs associated with Cato. “We are kind of like the Cato for customers who don’t want to spend at the level Cato is asking for,” he said.

Ongoing Innovation and Future Prospects

Innovation remains at the heart of Adaptiv Networks’ strategy. The company is committed to delivering new capabilities at a rapid pace, with monthly releases that continue to enhance the platform’s functionality. Breton highlighted the company’s ability to innovate quickly thanks to the flexible architecture of its new generation product. “We can develop at a pace that has nothing to do with where we were before,” he noted.

Looking ahead, Adaptiv Networks is set to launch several major partnerships in the coming months, which will significantly expand its footprint in the market. These partnerships are expected to result in thousands of deployments within the next six months, further solidifying the company’s position as a leader in the SD-WAN and SASE markets. Breton hinted at collaborations with some of the largest IT players globally, particularly in markets outside the U.S., including Japan.

Conclusion

Adaptiv Networks continues to push the boundaries of what is possible in the realm of SD-WAN and SASE solutions for SMEs. By focusing on simplicity, security, and manageability, the company has created a platform that is not only accessible to smaller enterprises but also highly attractive to MSPs. As the company continues to innovate and expand its global reach, it is well-positioned to meet the growing demand for secure, cost-effective network solutions.

Breton’s vision for Adaptiv Networks is clear: “We are committed to making network management simpler and more secure for SMEs, and we will continue to innovate to stay ahead in this fast-paced market.” As Adaptiv Networks prepares for its next phase of growth, the company’s focus on delivering value to both MSPs and end customers will undoubtedly drive its success in the years to come.

Register now for the ITEXPO #TECHSUPERSHOW, Feb 11-13, 2025 in Fort Lauderdale to visit the Adaptiv Networks booth number 2249.

Aside from his role as CEO of TMC and chairman of ITEXPO #TECHSUPERSHOW, Rich Tehrani is CEO of RT Advisors and a Registered Representative (investment banker) with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). RT Advisors is not owned by Four Points.

The above is not an endorsement or recommendation to buy/sell any security or sector mentioned. No companies mentioned above are current or past clients of RT Advisors.