Google surprised many with an ad on the Super Bowl and I have to say this is one of the best ads I have seen in a while and hats off to the company for doing such a great job.
To me the ad shows that Google continues to understand that it needs multiple types of marketing. The company has been extremely aggressive lately partnering with media companies to promote many of of its products such as Google Docs and search appliances.
What hasn’t changed however is how the company approaches business. Garrett Rogers explains that Google would not have run the ad if it didn’t receive such favorable reviews on YouTube. So Google used the power of the web and YouTube to show the ad would be received well – before running it on TV.
Using focus groups for advertising is not a new idea but I wonder why more companies don’t use panels and focus groups to ensure their ad dollars are spent as efficiently as possible.