Just Give it Away (at first)

I am sitting here at the DFW airport, looking forward to getting home but not thrilled about the 50 degree temperature drop I will be experiencing. While at the food court furiously checking email and blogging, a McDonald’s representative walked around with free samples of ice coffee.

You don’t think of McDonalds as a company which would engage in guerilla marketing but they are – and when you consider they are the underdog to Starbucks, it explains the move.

What can we learn from this? Well that sometimes giving things away for free in the beginning of a relationship can be the key to long-term customer acquisition.

Certainly Digium realizes this and so do many other open-source companies. Is it time to explore a way to do this in your business? Maybe.

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