Microsoft and Salesforce are getting cozy: The two have decided to extend their strategic partnership to connect their productivity apps and services, with the end goal of more personalized, customer-driven sales activities, achieved through streamlined collaboration.
The two leaders plan to mash up Salesforce with Skype for Business—which will be hosting a conference at this year’s upcoming ITEXPO in Anaheim—OneNote, Delve and Windows 10, starting with the Salesforce App for Outlook, which works with Outlook 2013 and Office 365, and Salesforce1 Mobile App for Microsoft Office.
After that, Salesforce will next integrate Microsoft’s unified communications (UC) suite, Skype for Business (formerly known as Microsoft Lync) into its new Lightning Experience. Lightning is the renamed core customer relationship management (CRM) product for Salesforce.
Also in the second half of next year the two will launch the Salesforce1 Mobile App for Windows 10.
These two companies which were once bitter enemies have learned to work closely together – acknowledging the synergies between the dominant Salesforce platform and Microsoft’s Skype for Business
solution which is growing rapidly.
In just two weeks, Paco Contreras, Herrera Director WW Product Marketing – Skype for Business will be keynoting ITEXPO in Anaheim, California and I hope he touches on this new collaboration and the benefits it will bring to customers worldwide.