AT&T CallVantage Lowers Price

I believe the AT&T name is worth a great deal and customers will pay a premium for the guarantee of AT&T quality. This is one of the strongest brands in corporate America. Although AT&T is marketing aggressively, their ads are so horizontal and image based that I am not sure what any of them stand for. Instead, AT&T should be promoting CallVantage aggressively and adding features and holding the line on prices. I would even consider more premium calling services at a higher price.

Of course other AT&T products deserve the benefit of individual promotion as well. It seems funny that a company with such a strong brand focuses so much energy on reinforcing that brand. We are likely at mindshare saturation though. But if I am wrong and brand building is so effective then why the CallVantage price drop?

  • Alonzo M. Carr
    July 28, 2006 at 3:45 pm

    I would have to agree that the AT&T brand is one of the most powerful in corporate america. I also would have to say they should have used that brand muscle to promote the CallVantage service. Who knows, they may have been the best thing since Vonage….if not better. In closing I think their focus is more on the business side of communications because they are losing local and long distance to smaller competitors.
    Zo

  • Rich Tehrani
    July 28, 2006 at 3:53 pm

    Agreed — too bad for them — callvantage would have been the ideal way to keep the customers from defecting. It still is if they decide to pay attention to this division.

  • Daniel Hernandez
    July 30, 2006 at 11:56 pm

    Does Call Vantage give SIP info so I could plug into Asterisk ?

  • VoIP Blog - Tehrani.com
    August 1, 2006 at 5:17 am

    BT on VoIP

    I am pretty impressed that BT publicly says they don’t want to be the cheapest service but the service with premium features. If you recall I mentioned I was disappointed to see AT&T CallVantage lowering their prices recently….

  • VoIP Blog - Tehrani.com
    August 3, 2006 at 10:55 am

    CallVantage Comments

    I received this e-mail today regarding my recent CallVantage article where I was confused about why AT&T would lower their CallVantage prices.—FYI, I was listening to a con-call being given by a senior IT exec at AT&T …. he basically…

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