Once you have a community of Internet telephony users the next step is to see what sorts of interesting things you can do with them like offer music and other audio content. TelTel, has done just this with their network of one million users – which they claim is the largest worldwide community of SIP p2p users. Similar to Skype, the company has software that works in a p2p fashion but where the two differ is that TelTel is SIP compatible meaning it is easily used with dozens if not hundreds of devices and third-party software endpoints.
Any media content provider can become a TelTel partner if they support SIP. Obviously there is huge competition from companies like the Microsoft and their Media Player, Real Networks and Apple QuickTime. But where this service can get interesting is in SIP device support allowing streaming to any device on the Net that is SIP compatible.
Will SIP become a conduit for audio programming? We’ll have to wait and see.