The most logical move for Sprint is to sell Nextel to a company that can manage it better than they can. Thankfully for Sprint shareholders, this is exactly what the company has in mind.
Recently, Sprint had finally started to run Separate Nextel ads that don’t mention Sprint or at least mention Sprint a great deal less.
As I have mentioned before, Nextel is a unique push-to-talk brand and aside from strategic and customer service issues, a major challenge for Sprint has been having a single brand Sprint Nextel which encompasses two types of wireless calling.
When you think of push-to-talk you think of "Nextel."
As a separate company — or at least a separate brand, the chance of success is much greater.
See this Wall Street Journal article for more.