Is service the new sales? According to Greg Gianforte, CEO and founder of RightNow, not only is this a true statement but sales is the highest form of service. In a recent podcast interview with Yours Truly, Gianforte explained how companies are focusing more heavily on service and moreover how his company is providing CRM solutions to customers which lowers costs and increases productivity.
He further explained the details of his book titled Eight to Great which focuses on how to provide an exceptional customer experience. In addition the enthusiastic CEO explains how the hosted model his company espouses coupled with proprietary technology which makes a hosted application seem like it lives on a local computer is enabling his company to take share from traditional CRM software companies.
I almost forgot to mention the bit about the bull riding - but if you want to know what I am talking about, you will have to listen for yourself.
Finally, Gianforte explains what the future will look like - in terms of updates, what his customers are looking for and most importantly what we can expect to see from RightNow in the upcoming years. It was a great podcast and I hope you enjoy it.