Oracle obviously knows a thing or two about CRM and with their recent acquisition of Siebel Systems they are even more firmly entrenched in the space than ever. The company has a recent white paper designed to help users get the most out of their CRM initiatives including mining the data in every company more effectively.
In addition there is talk in this document about using on-demand customer relationship management systems in your corporation. It is refreshing to see virtually every company I come in contact with pushing hosted solutions such as hosted CRM.
The content is in an easy to read and digest format and is worth a read. Here is an article with more detail and a link to the white paper, Delivering Actionable Insight Into Sales.
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