It would seem that software that uses the tastes of large number of people to help suggest products based on your past experiences can significantly increase sales. If the technology is not implemented correctly or nut not implemented at all, it can potentially create problems.

Just ask Wal-Mart who suggested "Planet of the Apes" and "Ace Ventura: Pet Detective" as movies whenever customers ordered Martin Luther King, "I have a Dream." (article).

Back in 2000 a company called NetPerceptions was doing a great deal of innovative things in this market. They had a suggestion engine that seemed very useful. I wrote about them at least once. I think the bubble bursting may have killed them. When you go to their website, this is what you see:

Stamford, CT based NetPerceptions is executing an asset redeployment strategy where it will use its substantial cash resources to acquire or merge with an operating business that will serve as a platform company, enhancing future shareholder value. The Company is pursuing an opportunistic, value-focused investment strategy and is not targeting any specific industries. NetPerceptions is seeking opportunities in both domestic and international markets and is targeting companies with substantial free cash flow, experienced management, significant size to serve as a platform company, and the opportunity to expand the business through organic growth and add-on acquisitions. Potential investment candidates should contact NetPerceptions at its corporate office at (203) 428-2040.

Tornago Systems is now the fully licensed developer and reseller of the NetPerceptions NetP™7 product line. For more information or product support, contact Tornago.