Just in Time Marketing

I spend at leas 30% of my time traveling. Quite often I receive e-mails from travel companies while on the road. I am on the mailing list for many hotels and airlines. What I find interesting is that while staying at hotel brand X, I receive e-mail from the same hotel brand telling me about specials in other hotels the company owns.

The one missing ingredient in my opinion is a thank you. I think these e-mails should be personalized and thank me for staying in the hotel as the e-mail is being sent. Sure this is more work but as a customer in a Brand X hotel it seems common courtesy to thank me for using the hotel, every time I am reached out to.

The concept needs to be embodied by the airlines and Amtrak as well. I just think it is good customer service.

  • irfan
    October 10, 2007 at 3:45 am

    i need marketing strategy of just in time…plz help me out….
    i hav assignmnt name just in time + marketing….
    plz send me som links so tht i clear mind abt this topic.i will waiting 4 ur responce

  • affiliate account manager
    August 18, 2010 at 7:23 am

    Only fact is that anything you are selling must fit one of two categories, it must solve a problem or fulfill a need.!!

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