The VoIP opportunity is still huge according to a new report from Infonetics Research. At a time when many industries are really hurting, hosted VoIP and managed IP PBX services grew 53% to $24 billion in 2007 after surging 66% in 2006.
Obviously much of this growth is as a result of PSTN replacement but it should be noted that once IP is in place, the potential to add services increases greatly. The great news is Infonetics anticipates growth in the strong double-digits until at least 2011.
Interestingly, IP communications boosts productivity and saves money at the same time. This makes it a great technology to invest in when times are good and times are bad.
Sadly, many companies get the deer in the headlights feeling when they see an economy slow and they sometimes stick with the status quo instead of making decisions which will save them money, boost performance and generate rapid ROI.
Interestingly I have noticed an increased focus on contact center and CRM solutions these past months which leads me to believe companies have finally figured out that if you serve your customers efficiently and well, you make more money.
Contrast this to the last slowdown in 2000 when companies decided to offshore their call centers to save money. This resulted in many cases with worse service and some companies were forced to bring their call centers back into the states.
I am very curious to see how this year shapes up in terms of IP communications growth. Internationally it is certainly on fire but in the US we need to see just how many companies were staring into those headlights.