Pandora Adds Ads

iphone-pandora1.jpgIt had to happen eventually — Pandora — the web-based music service which allows you to play the music you like to listen to, has recently started adding 15-second advertisements .

But wait a second  I run a media company — and that means I know advertisers pay the bills.

Gizmodo says users get 15 seconds of advertisements for every two hours of music. This seems like a great ratio to me.

I must say this news seems coincidental as it comes at the the same time Clear Channel, the nation’s largest radio company is laying off nearly two thousand workers.

According to sources familiar with the matter, many of the layoffs will be in ad sales meaning Pandora should have a large number of salespeople to choose from.

Personally, I think Pandora and similar services are the future of music — consider it Radio over IP or RoIP.

  • Tom Keating
    January 21, 2009 at 10:53 am

    Now someone needs to create a Pandora cloned client that buffers at least 30s of Pandora audio. Then when you hit the audio ad, you simply skip forward 15s. TiVo for Internet radio! 🙂

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