SuperComm 2009 to Possibly Change Dates

SuperComm had been the nation’s largest carrier event for decades and over the last seven years or so the show split into two and even three events. Some of the other names the show went by (or partially went by) were TelecomNxt, Globalcomm and NxtComm. Recently the two warring association factions the TIA and USTA made up and the show became SuperComm again which took place last June in Las Vegas.

< p>The event was very strong up until 2000 and since it split into two it has steadily decreased its attendance to the point where it is a shadow of its former self. The association wars took their toll on this event and some think the damage that was done cannot be repaired.

As the fighting took place, attendees and exhibitors decided the show was something they could miss and a death spiral began.

Lately there have been rumors of another organization taking over as show managers.

 

I have kept these rumors to myself for weeks but as word is slowly leaking out I thought it worth mentioning that I understand the new show dates will be in October (although who knows if this event can even happen with a postponement so close to its original dates).

You know TMC produces ITEXPO and anyone who was there this past February in Miami can tell you the carrier traffic like all attendance there was up considerably (details) from prior events. Channel Partners and Comptel while down from prior years according to exhibitors I spoke with were solid events which by the way took place the same week!

So it seems the problems with Supercomm aren’t 100% related to the communications market/economy but instead, they are a result of fighting among the associations and past damage done to the brand(s).

This is a sad day for me as I enjoyed going to the SuperComm of old and now I am not sure there will be an event. As more information emerges I will update this post.

Update 3/18/09: See the great comments from Richard Martin at xchange/VON

Update 3/18/09: Show move confirmed. Reason given: broadband stimulus — See Carol Wilson’s comments

Update 3/19/09: Comments from Laura Borgstede who gives more perspective and asks some good questions

  • Khali Henderson
    March 18, 2009 at 1:39 pm

    Hey, Rich,
    I totally agree, this is a huge bummer. But, I just wanted to clarify that Channel Partners Expo in Vegas this month was not only “solid” as you heard, but attendance rivaled the 2008 Vegas event AND partner attendance was up 29 percent. Anecdotally, some participants told me it was the best Channel Partners event to date.
    So, there definitely is demand for well targeted, well produced events in this space. We are looking forward to VON and Channel Partners Expo colocated in Miami in September.
    — Khali Henderson, Group Editor, PHONE+

  • Rich Tehrani
    March 18, 2009 at 6:47 pm

    Khali thanks for the comments and I agree that well-targeted events have a place and most importantly — our customers seem to agree. Congratulations on the massive increase in partner attendance in a market where people are cutting back travel. Well done!
    I also have to reiterate that SuperComm lost momentum as a result of its split and numerous name changes which confused the market. Point being I think there is still a place for a massive carrier event and I hope SuperComm gets it together and makes it through this show to put on more.

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