Pax8, a leading cloud marketplace, is charting a new path in managed services by fostering uniqueness and embracing niche ownership. Ryan Walsh (pictured below right), Pax8’s Chief Strategy Officer, shares the company’s strategy, “MSPs have to win by understanding customer business. It’s not a one-size-fits-all approach. Embracing your uniqueness is essential.”
Pax8 aims to connect the ecosystem of vendors and partners, deploying advanced data-driven technology to build a more personalized and responsive marketplace. The company’s strategic vision and commitment to fostering a positive work environment recently led to it being recognized as a ‘Best Place to Work’ by the Denver Business Journal.
Pax8 is the people. Our employees are the backbone of our company, and this award signifies their hard work and dedication that has contributed to the success of Pax8
John Street (pictured below), Co-founder, and Chief Executive Officer.
In addition to creating a vibrant and inclusive workplace, Pax8 has been actively expanding its marketplace. The company recently welcomed Keeper Security, a leader in password management, secrets management, privileged access, secure remote access, and encrypted messaging, to its marketplace. Walsh emphasized the value of this addition, saying, “Our goal is to provide solutions that are simple to use, incredibly potent, and flexible enough to guarantee maximum security for all.”
Furthering its expansion strategy, Pax8 acquired Bam Boom Cloud, a U.K.-based company specializing in Microsoft Dynamics, in February. This acquisition enables MSPs to work with Pax8 to build a Dynamics practice, offering another avenue for customization and personalization.
Walsh also stressed the importance of MSPs offering a comprehensive suite of services, including email, phone, and internet. “These services are often provided by different partners, but MSPs should sell all three,” he explained.
In terms of growth, Pax8 has made significant strides. As of now, the company boasts a network of 26,000 partners, collaborates with over 80 suppliers, employs 1,600 personnel, and operates in 17 countries.
A crucial aspect of Pax8’s approach to managed services is its commitment to cybersecurity. The company utilizes the NIST framework to help sell cybersecurity solutions, focusing on identification, protection, detection, response, and recovery. This approach equips MSPs to alert their clients about potential risks, such as email and browser security vulnerabilities and allows them to address these issues proactively.
In conclusion, Pax8’s approach to managed services illustrates the importance of understanding customer needs, customization, and personalization in today’s market. By adopting this strategy, Pax8 continues to create unique value for its partners and customers.
Aside from his role as CEO of TMC and chairman of ITEXPO, Rich Tehrani is CEO of RT Advisors and a Registered Representative with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). RT Advisors is not owned by Four Points.
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