The MSP market is alive and well.
You may recall we recently reported a Datto survey saying virtually every MSP is happy with business right now. Some see this as “Peak MSP” but that is not necessarily the case.
As long as new tech companies continue to emerge and they can’t afford a ten-thousand-person global salesforce, they will need MSPs.
In addition, MSPs have customers – they can introduce new products to these customers as a trusted advisor with far less resistance than they would exhibit in a cold-call from a telemarketer who was just hired by a start-up tech company.
In other words – even if you could instantly hire a massive salesforce – they probably don’t have the ongoing customer relationships you can leverage to sell your product or service.
To that end, many companies are looking to cater to the channel and MSP market with offerings that make their solution better than the competition.
Case in point…
Aerohive Networks, a leading cloud-managed networking company launched a partner portal to better serve channel affiliates and streamline business transactions.
The new platform is built on Salesforce Partner Communities and positions partners for greater success by connecting, communicating, engaging and continually equipping them with effective tools and resources.
It is Focused on maximizing efficiency through the entire channel process and enhancing the user experience, the new and improved system delivers four crucial benefits to partners, including:
- Automated Onboarding – Turnkey processes with training tools and materials for partners to easily onboard, train and deploy new Aerohive solutions for their customers
- Amplified Marketing – Channel marketing automation to effortlessly drive demand and build pipeline
- Accelerated Sales – Early exposure of leads and opportunities to empower partners to drive revenue
- Analyzed Performance – Real-time visibility and analytics to track ROI as partners grow their businesses
“We’re consistently looking for new ways to expand on our commitment to channel partners. The new Partner Portal is a representation of that,” said Alan Amrod, senior vice president of products and sales, Aerohive Networks. “We’re fostering greater success through well-organized and up-to-date tools that help users better manage opportunities, become more competitive, and drive product demand. We’re giving them the support they need to create the best business possible for our customers.”
Aerohive will be hosting several training sessions on how to navigate the Partner Portal and best take advantage of new features in the coming weeks.
“We’re excited about the rollout of Aerohive’s new partner portal,” said Chris McDaniel, MBA, vice president of sales for vTECH IO.” Their investment in an upgraded platform proves a long-term commitment to our success, and clearly demonstrates to us that Aerohive is making it easier for partners to access customer solutions, tools and resources needed to deliver a mutually beneficial business.”
Learn about the latest in everything MSPs need… UCaaS, the Channel, IT, IOT, Edge, Cybersecurity, AI, SD-WAN, and the Future of Work at the world’s only MSP Expo, part of the ITEXPO#TechSuperShow, Feb 12-14, 2020 Fort Lauderdale, FL.