The new AT&T API Marketplace provides prepackaged code to allow companies, ISVs and others to integrate more functionality into their apps and websites.
- click-to-connect voice
- 2-factor authentication
“Even the largest enterprises struggle with securing the time and resources needed to deploy capabilities that can enhance customer service and create personalized experiences,” says Roman Pacewicz, chief product officer, AT&T Business. “In today’s omnichannel communications environment, customers expect timely responses. By giving businesses a consistent experience and easy-to-use tools, we can help address common pain points efficiently and effectively.”
Built on Ribbon Communications’ Kandy platform, the AT&T API Marketplace offers turnkey applications and self-service APIs for developers to create custom applications.
Turnkey applications are plug-and-play communications services that can easily be incorporated into business applications and websites. Self-service APIs are available for customers who prefer to integrate these capabilities into their own environment. AT&T also offers support for more customized integration.
The two takeaways here are a win for Ribbon’s Kandy platform and AT&T realizing PaaS and more specifically, Twilio is becoming a greater threat.