Diamonds are For… the Web

If you are interested in how a dotcom company made it through the bubble and emerged as a leading diamond retailer — one of the top three in fact, check out When Buying a Diamond Starts With a Mouse by Gary Rivlin of the New York Times. The story focuses on Blue Nile and the online diamond behemoth says nearly every day, the company sells a ring costing $20,000 to $40,000. Last month alone, more than a dozen people bought diamonds that were so expensive — $50,000 or more — that Blue Nile delivered them in armored trucks with armed guards. The article didn’t mention who is also looking at becoming a major force in the jewelry business. Perhaps the omission of the company’s name means they aren’t doing as well as they thought they would in this area.
With Jeff Bezos the CEO of Amazon so focused on selling computing services and low orbiting space rides, perhaps jewelry has dropped off the priority list as of late.

  • Liz goud
    November 29, 2008 at 10:59 am

    I am quite familiar with the scenario – starting out a diamond business thru a click of the mouse. Many other businesses nowadays have actually started this way as the internet offers all kinds of possibilities when it comes to marketing your product and reaching out to potential clients all around the globe. Modern technology has indeed come a long way and many successful businessmen are truly grateful for this amazing breakthrough.

  • Diamond rings
    April 14, 2009 at 7:17 am

    Today, the business on internet is increasing at a very high speed. internet have become a #1 place to expand business. All the business owners now know that if they want to survive, they have to switch to the mouse world(internet). Starting a diamond business on internet is a great deal as you come out with a lot many possibilities of developing the business.

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