Apple used to abuse Microsoft in its Mac Versus PC ads. They hired a chubby Bill Gates looking actor John Hodgeman to represent the PC while they hired the hip, cool and young Justin Long to represent the Mac.
One of the most compelling ads focused on the lengths PC users needed to go to to connect a camera to their systems.
The ad below shows the PC having a camera literally duct taped to their head.
Frankly it was embarrassing to use a PC after seeing these ads.
Apple however has unwittingly made itself a target of the same type of attack ad.
The minimalist designs Apple releases are gorgeous but they drastically reduce functionality. The Mac laptops and iPhones have this problem – thanks to reduced ports for things like headphones.
Users need multiple adapters if they want to use a 3.5 headphone with their iOS phone.
See the screen shots and video below Samsung is using to take on Apple. If they were to take the dongle concept and really focus on it in TV ads, it could put a dent in the Apple halo.