Metaswitch recently announced they have reached the 25 million business subscriber milestone – which is impressive as the company is very strong in the small to medium carrier space.
“Metaswitch is becoming a strong leader in delivering hosted call control exclusively to communications service providers, uplifted by its new operator wins and innovative service offerings, like MaX UC,” said Jeremy Duke, president, Synergy Research Group. “Metaswitch holds the number two position with 18.9 percent market share and growing, second only to Cisco.”
The company’s UC&C, SIP Trunking and Cloud Contact Center portfolio solutions have been deployed by more than 300 carriers globally, including A1 Telekom Group. “Metaswitch’s comprehensive portfolio enables us to effectively serve the needs of our business customers,” said Sasa Pavlek, head of Voice Platform, A1 Telekom Group. “Metaswitch’s commitment to continual service innovation allows us to sustain our competitive advantage.”
In an exclusive interview, Chris Carabello, Senior Director of Product Marketing told us, “We partner with carriers to deliver an outstanding network experience, particularly for mobile users.” He continued, “Apps could have poor quality and low user adoption thanks to quality issues, onboarding experience as well as being a separate app.”
The company touts several benefits thanks to their unique mobile, native experience. These include quality, reliability, network intelligence, seamless, user-experience, multi-persona voice, seamless collaboration and more.
Metaswitch has a suite of solutions for carriers, allowing them to resell UC services, regardless of the customer’s needs.
He explained how apps have many limitations. He said, “Max Family is a mobile-native communications service deployed at the network operator.” Continuing, he said, “Everyone is coming at it from a different direction – we believe the service provider has the best ability to provide quality voice experience. Having the functionality in the native-dialer improves the user-experience.
MaX Family also integrates with Google Calendar. It is a nice replacement for families cutting the cord as it allows sharing of a central line. Users can set their status to do-not-disturb and see family status. In addition, there is shared messaging, just like a microbusiness. Similarly, a family-member can transfer a call quickly via the drag-and-drop UI. Finally, video collaboration can be quickly launched and call recording turned on as needed.
MaX Micro is for mobile devices only. When you don’t need full UC functionality in a microbusiness.
Max One is multi persona, it has network intelligence presents proper persona based on calling history.
MaX UC – ties traditional UC to a better mobile experience
“I think mobility is the big challenge with UC today. The winner will be whoever delivers the best network experience,” said Chris. “We are seeing fantastic demand to deliver quality, voice and user experience.”