As global enterprises are embracing SD-WAN and the move to the cloud, we decided to reach out for an exclusive interview with Trish Kapos – VP Marketing & Strategic Relationships at Microcorp.
This 32-year-old company is getting into large enterprise deals – the channel’s largest SD-WAN deal as far as anyone knows, and even a Fortune 5 account in their portfolio. The award-winning organization has over 80 providers, from AT&T to Zayo.
As a premier value-added distributor of telecom and cloud solutions, they have simplified the purchase and management of telecommunications services for business customers. Today, the MicroCorp People-Powered Network is a powerful combination of back-office systems, people and support offerings in the industry.
MicroCorp prides itself on being your whole back office or an extension of your current team, allowing customers to focus on growing their business profitably. In addition, their collaborative back office portal, Nautilus helps position them as a trusted, skilled partner for a national network of agents, MSPs and VARs.
Trish explained their growth areas are SD-WAN, UC, cloud and even MPLS is growing.
In terms of differentiation, the company prides itself on providing flawless commissions the first time to minimize or eliminate the need to recover them later.
Trish said, “MicroCorp is making huge investments in the area of automated tools as we continually see that self-service tools are what drive partner engagement.”
She continued, “We are focused on the ecosystem and assist our partners in building a network of experts around them, along with programs that protect their customers and commissions as they open their customer doors to these experts.”
Finally, MicroCorp’s Cloud Elements division is quickly filling the funnel with cloud opportunities. This cloud division takes an attainable approach by providing strategic account engagement, training, market intelligence, marketing collateral and industry expertise on-demand for all MicroCorp partners. This targeted consulting approach, coupled with their industry-leading cloud provider portfolio, arms channel partners with what it takes to be the trusted cloud consultant.
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