SunRocket Switch to Packet8

Yesterday I blogged about the SunRocket bankruptcy and I mentioned how although pure-play VoIP is not easy, a company like 8×8/Packet8 is doing a good job. Today I came across an article on TMCnet discussing how Packet8 is the preferred replacement service for SunRocket customers.
I queried the company’s VP of Marketing, Huw Rees about what this means and why customers should switch. Most importantly I asked whether a pure play VoIP provider can be successful. Huw has some good points which follow below.
Packet8 is the preferred replacement service by SunRocket… How did this come about?
We made contact with the company that is doing the wind down, Sherwood Partners. They had made contact (or been contacted) by several other potential providers and they seemed concerned that the preferred partner(s) needed to have sufficiently scalable processes and infrastructure to cope with the expected large number of additional customers (which we have). They also liked the fact we were public and financially sound.
How long does a port take from SunRocket to Packet8?
We share common carriers with SunRocket (at least for the most part, maybe not entirely), so many ports will not really be ports at all, in that the number will remain with the same CLEC (e.g. Level3 or Global Crossing). In this case it should take 4-5 business days. The carriers are well aware of the situation and we are trying to improve this. I’m sure there will also be some cases where it will take longer, but we expect the vast majority will be quite quick to port.
What are some of the benefits of Packet8 service as opposed to other VoIP providers?
We own all the core technology, which, we believe allows us to provide better overall quality and reliability. In addition, we offer a complete range of services from residential to the Virtual Office small business solution to our virtually unique Packet8 Tango video service.  
Does being a publicly traded company a benefit to consumers?
Yes, because the consumer can evaluate the financial condition of the company they are dealing with. In addition, public companies must disclose material issues and events such as lawsuits and perhaps letters of going concern and such which they can use to determine whether to stay with a particular company. With a private company they have no visibility as to the viability of the company and events like SunRocket’s demise can literally happen overnight.
Some say the pure play VoIP market is impossible because SunRocket is bankrupt and Vonage is having tremendous financial problems. What is your take?
We completely disagree (as you might expect). March 31 2007 we reported our 2007 fiscal year results and we grew revenues by 67% to over $53M and finished the year with $12M in the bank. Most importantly, we were darn close to cash flow break even in the fourth quarter, with just $492,000 reduction in cash. We have not yet released our numbers for the June quarter, but if you look at our financial trends you will see great progress towards cash flow positive and following that, profitability. The real key is a) don’t make nonsensical offers just to get subscribers (i.e.SunRocket’s 2 years for $199) and b) don’t let your customer acquisition cost get to a point where it takes you a ridiculously long time to recoup, if you ever recoup it. Other reasons we are confident we will survive and thrive are: as mentioned above we own the core technology, this means we don’t have to pay any significant license fees or royalties, so we have a low cost structure and by providing business as well as residential services, we leverage the residential volume to drive down our carrier and infrastructure costs and drive up our gross margins with sales of the business services. It is not impossible and we are proving it.
Why should SunRocket customers switch to Packet8?
Our service is very similar to SunRocket’s so users will be familiar with the features etc. We believe our quality and reliability is at least as good as SunRocket’s and we are making a special offer for them to come over to Packet8; free activation, free equipment, free shipping and first month free. In addition, SunRocket subscribers can be assured that we are charging a fair price that enables us to cover our costs and potentially make a small profit, which is a good thing, not a bad thing as this means we will be around for the long term!
If you want to hear more about 8×8/Packet8 be sure to come to Internet Telephony Conference & Expo in two months and hear the company’s chairman Bryan Martin give a keynote address.

  • Rohit
    July 24, 2007 at 6:59 am

    MPINGI too is there,its a sunrocket rival is offering special offers for exisiting sun rocket customers
    who can no longer access the sunrocket service because of the company failure.
    if you are a sunrocket customer, i suggest you check out their offers…
    check out
    i have filled the form, waiting for them to get in touch with me…offers seem rather interesting!

  • Anjali Deb
    January 12, 2008 at 10:01 pm

    I recommend using for India. I have used SunRocket before and lost 9 months worth of service. By using Telifu, I am paying only 17$ a month for unlimited service and month to month. They shipped the adapter straight to India where I wanted them to and they helped doing the setup also. I recommend that you use them,

  • Anjali Deb
    January 12, 2008 at 10:17 pm

    I recommend using Telifu VOIP service. I have been using them for a while and pay about 17$ per month for unlimited calling from India to USA and vice versa. The call quality is excellent and they provide really good support in India. They even shipped the adapter to the address in India. I lost about 9 months worth of service with SunRocket. I recommend checking them out,

  • Rajan
    July 31, 2008 at 9:34 am

    I have been using SnipTel VOIP service in India for about a year now and its has been working fine for me and my friends also. So far no issues.
    They also start providing the US number access to India Phone device. This is very cool as i can call from any line at any time. All these are for Free. All i had to do was to pay for the adapter/phone and shipping. Their India support is helpful to set up the device.

  • sweatha
    August 22, 2008 at 1:07 pm

    HI can you give the details about sniptel
    is it that we need internet connection on both ends ???
    and whts that they are going to charge ??

  • Rajan
    October 14, 2008 at 12:58 pm

    Yes that is bad side of this. you need internet on both the ends to use their phone to phone calls. They are not charging any fee. i bought the voip phone from them and thats all.

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