Since Covid-19 changed how so many companies work – allowing hundreds of millions of teleworkers, the immediate beneficiaries were companies like Zoom and products like Microsoft Teams – allowing these workers to be more productive and stay connected.
The interesting disconnect was phone systems – which in some cases are old and not IP-based, meaning workers didn’t have solid access to their office phones.
Teams isn’t really designed to be a PBX replacement so third-parties have stepped in. One is SIPPIO, who offers a 100 percent, Azure and Teams-native service for voice-enabling Microsoft Teams, and is sold exclusively through resellers/MSPs/SI/channel partners, etc. Ingram Micro, AudioCodes, Paladin, eGroup, Datalinks, Aura Alliance are just a few of the many solutions providers that use the company’s solution.
Voice-enabling Microsoft Teams with SIPPIO direct routing as a service (DRaaS) reduces the cost, complexity and time-to-market from building direct routing in-house. It makes Teams a more voice-friendly solution. DRaaS makes it quick and easy for Channel Partners to help customers retire legacy PBX systems, third-party video meetings and chat platforms that have been rendered redundant.
Consolidating enterprise communications onto Teams also reduces the complexity of managing multiple systems, the drain on compute resources and the risk of non-compliance with regulations such as OSHA and HIPAA.
SIPPIO automates tenant provisioning and user onboarding (as well as call control, routing and governance) so activating new revenue-producing clients takes approximately 10 minutes. In an exclusive interview with the SIPPIO team, COO Dawn-Marie Elder, she said, “Most direct routing solutions are using a whole lot of PowerShell code consisting of a lot of typing. PowerShell looks like an old DOS command prompt command.” She continued, ” We automated this, working with Microsoft and built an application that is in Teams and runs in Teams and is available to download and walk somebody through the activation of our solution in four or five steps.”
The company did not stop there – they realized companies have different needs based upon the industry that are in and how intense their voice communications needs are. Dawn Marie said, ” We provide several different choices of calling plans around that are subscription options as we like to call them. There’s an inclusive model where everything is in one SKU. This makes it simple and easy, like Netflix.” She continued, “We also have some different a-la-carte models that they can pick from, as well as the ability to bring their own carrier.”
Chief Evangelist Paul McMillan explained that you don’t need to deploy SBCs at every customer location as this is already built-in. He said, “We’re constantly updating and upgrading that infrastructure so you’re not paying for any of that, you’re basically getting it all at a built-in price.”
From there he discussed the productivity increase SIPPIO provides. He said, “If you were to do like a side-by-side comparison of what it would take to provision 20,000 users onto Teams using PowerShell commands and, you have somebody who’s highly certified doing that work, versus what we do; It’s generally two or three screens that we would have to run through to configure a user versus, as many as 20,000 lines of code.”
He concluded, “We can facilitate really building out all the capabilities and rounding out all the capabilities of Teams, very quickly, at scale without a lot of human intervention.”
Voice, coupled with popular features like conferencing, chat and video meetings, encourages user adoption. In addition, providing a single platform that employees can use on any device and from any location, also simplifies their day-to-day experience by streamlining workflows.
The company is in conversations with other players and we can expect more big “voice-enabling” news from SIPPIO soon. MSPs can make anywhere from 25-40% on a monthly charge of around $12 per month per user.
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Rich Tehrani is CEO of RT Advisors and a Registered Representative with and offering securities through Four Points Capital Partners LLC (Four Points) (Member FINRA/SIPC). RT Advisors is not owned by Four Points.
The above information was strictly a technical/business news article/review regarding the company(ies) mentioned. The information contained should not be considered and is not a recommendation to invest in or sell short the securities of the underlying company(ies).