Costco CRM

Rich Tehrani : Communications and Technology Blog - Tehrani.com
Rich Tehrani
CEO
| Communications and Technology Blog - Latest news in IP communications, telecom, VoIP, call center & CRM space

Costco CRM

I have been hearing relatives, friends and just about everyone else tell me how Costco is a great place to buy electronics from as their warranty policy is amazing. You can return things apparently forever. I am no sure if this is the case but it seems everyone is buying from Costco and returning things at will.
 
At a recent lunch with TMC team members a waiter heard us talking about technology and asked us if we could help him. He had just purchased a TV from Best Buy and it broke after a few weeks. The company wouldn’t take the TV back -- they said he damaged it: He denies this is the case -- and the manufacturer told him it would cost more to fix the TV than the TV cost.
 
Anyway the lunch became a 5 minute sounding board on the virtues of Costco and the poor customer service and return policies of Best Buy. I have never had a problem at Best Buy and perhaps this is because I never returned anything there.
 
The moral of the story is having the best return policy can turn your customers into huge advocates of your company. I rarely buy electronics from Costco but I am considering doing so now.


Related Articles to 'Costco CRM'
shopping-1.jpg
nikolaus-kimla.png
mightyhive.png
nextprinciples-action.png

Featured Events