I have been hearing relatives, friends and just about everyone else tell me how Costco is a great place to buy electronics from as their warranty policy is amazing. You can return things apparently forever. I am no sure if this is the case but it seems everyone is buying from Costco and returning things at will.

 

At a recent lunch with TMC team members a waiter heard us talking about technology and asked us if we could help him. He had just purchased a TV from Best Buy and it broke after a few weeks. The company wouldn’t take the TV back — they said he damaged it: He denies this is the case — and the manufacturer told him it would cost more to fix the TV than the TV cost.

 

Anyway the lunch became a 5 minute sounding board on the virtues of Costco and the poor customer service and return policies of Best Buy. I have never had a problem at Best Buy and perhaps this is because I never returned anything there.

 

The moral of the story is having the best return policy can turn your customers into huge advocates of your company. I rarely buy electronics from Costco but I am considering doing so now.