John Battelle alerted me to the fact that Google and other search engines are coming out with new features. For example Google will soon allow you to drill down into a site to learn more about the site or see other search results from the site. You do this by clicking on an arrow and if you have ever used Yahoo News you understand how you can click a link and see more information in a small window.

Google in effect seems to be stealing (borrowing perhaps) page view from websites. Or perhaps Google by providing such a service will actually increase site traffic. If I had to surmise what the outcome of such a change will be I have to say that the more interesting sites or more relevant anyway will get more traffic. This is a good idea by the company and puts them yet another step ahead of the pack. It is unclear when this feature will be coming out.