The latest news out of Google is not surprising as the company decided to choose the week of Macworld to announce that they have improved their iPhone experience. As I wrote about earlier today, iPhone search activity is much greater than the search activity of other mobile devices.
As such, Google has announced it has made its applications and interface speedier for iPhone users and while doing this they have also made the applications look slicker, easier to navigate and use via touch-screen.
You can also customize your start page at www.igoogle.com.
Because we now know just how much traffic the iPhone is sending to search engines, this news is not surprising. What we should be aware of however is the fact that it is going to be very difficult for the Google Phone/Android to be better than other phones as Google has to make its applications extremely user friendly regardless of device.
I mentioned this in a post last night in fact.
It is conceivable that the iPhone could provide a better browsing and search experience than anything Google and its partners in the OHA can come up with. And therein is the challenge for Google.
But then again, if their apps run everywhere they still win.