I should also mention the ad was 2:30 long making it five times longer than a typical commercial.
I do agree the acting of Bill Gates was good and Seinfeld -- well he can't seem to be bad -- even if he tries. With the exception of course being the first installment of this commercial series.
I suppose the point of these commercials is to reposition Microsoft as hipper and more interesting without responding directly to the Apple ads. I would think in this respect this ad more than the first one succeeds.
One last thought is the ad actually casts Bill Gates -- known worldwide as one of the most successful people around, as super-intelligent while simultaneously approachable person. To the extent Bill Gates personifies the Microsoft brand to so many people, this is exactly what needs to be done and perhaps this campaign is only going to get better -- after all it, it couldn't get worse.
