Texting is becoming a crucial form of communications for companies and to help facilitate the transition, CSF Corporation has expanded its portfolio of solutions. The company now enables organizations to do B2B and B2C texting – allowing notifications to be transferred to phones and email accounts.

In an exclusive interview with Rich Scanlon, CEO, he explained, their Conversations app is flexible, seamless and can act as the hub of communications. He said, “It’s an omnichannel approach to p2p messaging.”

He continued to say, there is a real-time transition from a2p to p2p. In other words, if an entity was to send a broadcast test message (application to person or a2p), someone can respond to the SMS (person to person or p2p) and have it routed to the right person or people.

Rich explained, their native application, gateway and APIs route p2p conversations.

They also have a toll-free for MMS option allowing a picture or video to be sent to an 800 number.

Most importantly, CSF allows this service to be white-labeled, meaning a great and potentially lucrative recurring revenue opportunity for the MSP community.

In short, as more millennials interact with organizations, the need to text-enable all numbers will only continue to increase. CSF is doing its part to power MSPs who want to bring text into their omnichannel communications solutions.