Apple, not content to sue Microsoft for using the term App Store is now going after Amazon citing potential confusion in the market. In reality though it is tough to see how App store is not a generic term and/or concept. I am not a lawyer but I’ve pointed out before when Apple sued Microsoft that App and Store are terms which have been around for many years – do they become something you can protect when you put them together? I guess a judge will decide during this preliminary injunction which is a fast-paced trial which could have interesting consequences for the computer industry if Amazon loses.

As I have said in the above-referenced article – a likely remedy is Amazon will have to use the word Amazon before any use of the term app store – ditto for Microsoft. It would be really tough for Apple to claim there is any confusion if this were to happen.