Selling SaaS is Hard to do

You hear me go on and on about how hosted providers are having a field day selling in this economy. Apparently it is not as easy as I thought… Peter Radizeski in fact tells us firsthand how difficult it can be to get techies to make decisions which make them lose control of box. He calls it “humping the box” and while I am not going to comment on the terminology, I agree techies love control. So if you are looking to sell SaaS solutions you definitely want to check his post out… Especially since he further discusses the ISP “fear of Google.”

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