ADA Gets $44M to Boost its AI-Chatbot Future of Work Solution

The chatbot market has limitless potential as most customer and prospect interactions can benefit from the use of an automated assistant. As consumers get used to Alexa, Siri and Google voice solutions, they will also feel more comfortable communicating with AI-driven solutions from the companies the communicate with.

Enter ADA, the company just closed a $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction across more than 30 million personalized customer conversations annually via an AI chatbot built on its ACX platform.

ACX stands for automated customer interaction – the company is branding itself with this moniker to differentiate itself from other chatbot vendors.

You may recall our recent interview with Maddy Martin of – her company provides a virtual receptionist which also includes an AI-driven chatbot. We saw here at the Future of Work Expo – part of the ITEXPO #TECHSUPERSHOW in Florida. She explained how chatbot tech can help companies by allowing them to focus on what they do rather than customer interaction.

Ada will use the investment to scale its platform, deepen its AI leadership and provide enhanced functionality across traditional business silos, including helping organizations optimize operations by benchmarking efficiency gains against customer satisfaction.

Ada’s platform gives business users and non-technical users the ability to improve, tweak and enhance AI capabilities through a no-code drag-and-drop interface to deliver best-in-class results.

Ben Fletcher, partner at Accel

“Although AI gets thrown around a lot in the enterprise, we are focused on companies offering solutions that are driving real business value, and Ada is doing exactly that. Ada is breaking through the crowded market of chatbots to define a new category of automated customer experience that can manage far greater customer inquiry volumes while delivering some of the strongest customer satisfaction scores we’ve seen,” said Ben Fletcher, partner at Accel. “By uniting automation, personalization, speedy implementation and a no-code platform for non-technical users, Ada delivers compelling value that’s rapidly attracted blue-chip customers around the world. Ada is an impressive testament to the tremendous AI innovation and leadership going on outside of Silicon Valley in Canada and beyond. As we face a new era of economic uncertainty, Ada is uniquely positioned to help companies strengthen customer relationships and deliver impressive long-term value even as they may face limited resources.”

Ada’s applied AI uses machine learning to increase accuracy over time and strengthen the performance of all Ada customers’ chatbots. With customers in industries from fintech and retail to telecom and software, Ada can train the chatbot to understand and address topics specific to each business while getting up and running in weeks, not months. A proprietary Natural Language Understanding engine enables the chatbot to comprehend meaning and context without perfectly constructed sentences, allowing it to navigate around jargon, typos, spelling errors and more than 100 different languages.

The company says their technology has reduced customer wait time up to 98 percent, solved more than 70 percent of customer inquiries instantly and achieved customer satisfaction scores of 90 percent.

Mike Murchison, co-founder and CEO of Ada

“Our founding team spent over a year in the trenches of customer support and saw firsthand that existing solutions just couldn’t scale in the face of soaring ticket volumes and sky-high customer expectations,” said Mike Murchison, co-founder and CEO of Ada. “We designed Ada to help customer service teams take advantage of all the benefits of automation without sacrificing the personalized touches that are so essential to winning loyal, long-term customers. Ada will use this investment to lead the next phase of this market, extending our best-in-class AI with the aim of delivering personalized experiences across all customer properties, while providing more tools to help businesses better calibrate their customer service strategy and optimize their bottom line.”

What Ada has going for them is the number of interactions they are involved in. AI and ML need data to improve and the more interactions they are involved in – 30 million a year and counting, the better they do.

This is truly the definition of the Future of Work.

If you found this article interesting, we invite you to join us at the world’s only Future of Work Expo collocated with the ITEXPO #TechSuperShow, June 22-25, 2021 in Miami, Florida.

Join others with $25B+ in IT buying power who plan 2021 budgets! Including 3,500+ resellers!

A unique experience with a collocated SD-WAN ExpoAIOps Expo and MSP Expo


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