Click Fraud

I was speaking with one of the most knowledgeable people I know in the call center and online advertising market. He has been spending tens of thousands of dollars advertising on Google. Recently he hired an analyst to go through where his clicks were coming from. They found a number of fraudulent "spam" sites sending traffic to them. These "spam" sites are optimized for certain keywords and trick users into clicking on ads that are disguised as something else.

He alerted Google and Google credited his company for some of these ads and he tells me that since this incident, the quality of his results have grown 30%. From this I surmise his click fraud was at least 30%.

I am currently an investor in Google btw but I always do my best to be objective regardless of company ownership.

It would seem that advertisers are blindly paying for ads and aren’t aware of how big a problem click fraud actually is.

  • dede
    May 11, 2006 at 12:45 am

    I hate click fraud
    Wasted so much money
    and prevented me from collecting money
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  • billy
    August 3, 2006 at 11:25 am

    Click fraud is worse than “spam mail.” Why? Unaware businesses are investing money towards ppc and receiving nothing. Well not nothing, but rather a waste of their ‘bandwidth.’ Profitability from this corruption is 0%. In the end, who benefits? From the eye of the beholder, the ones hosting this ppc benefits, but let truth be told; in the end no one benefits.
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  • Greg
    September 19, 2006 at 2:47 pm

    I agree with Billy on this matter. Companies spend thousands on PPC, especially to through famous programs hosted by Google and Yahoo. By receiving split second clicks, companies are investing in a non-profittable account, more or less, the company can even lose more money in the short and long run. Clicking fraud is the same as identity fraud, there aren’t any good yield returns.
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